How Social Media Advertising in Dubai Helped a Homegrown Startup Go Global
When Ayesha founded her handmade skincare brand in a small apartment in Dubai, she didn’t imagine that a few Instagram posts and a modest advertising budget would one day turn her venture into an international e-commerce success. The secret behind her growth? A sharp understanding of how social media advertising in Dubai could reach the right people at the right time. In a city where competition is fierce and trends change rapidly, knowing how to harness digital tools can make all the difference. Ayesha’s journey is a testament to how social media platforms like Instagram, Facebook, and TikTok, when used strategically, can accelerate visibility, engagement, and sales, even for businesses with limited resources. A New Brand with a Clear Purpose Ayesha’s skincare products were rooted in sustainability and natural ingredients. She had a clear brand story, beautiful packaging, and a loyal handful of early customers. But despite the initial excitement, her growth plateaued after three mont...